1.28 Billion people live in India, it’s almost hard to comprehend at how many people that is. Within the next five years India is expected to become the largest population, surpassing china, this will also mean that they will be the first nation to have 1.5 Billion inhabitants.
India has around two thousand different ethnic groups, with all major religions being recognised. While 79.8% follow Hinduism with 14.23% following Islam and Christianity, Sikhism, Buddhism and Jainism make up the other 3% of religions.
The main languages groups are Indo- European, Dravidian,Austroasiatic and Sino-Tibetan languages. While 41% of people speak Hindi Dialects, there are 28 other languages spoken
when looking at the 2011 census of India 74% (7-100) could read and write out compared to the world rate of 84%. Thus meaning from a advertising perspective ads would could be word or picture orientated.
The population of India is also very young with 50% being under the age of 25 and 65% being under the age of 65. This means that they have the potential to become one of the most modern countries on the planet.